THE BUSINESS
of JEWELLERY.
Pricing without selling yourself short. Photography that books clients. Instagram that actually works. The complete commercial playbook for turning craft into income — taught by a working London jeweller running a profitable bespoke practice.
SIX commercial pillars,
ONE profitable PRACTICE.
By the end of this Masterclass, you'll have the exact systems Glider Jewels uses to price, present, and convert bespoke commissions — not theory, not generic business advice.
PRICE WITH confidence
Stop guessing. Use the same formula that profitable jewellers use to set prices — covering materials, labour, overhead, and a margin that respects your skill. Walk away with a working calculator template.
SHOOT WORK that sells
Studio photography on a budget. Lighting, backgrounds, angles, the exact iPhone setup that produces magazine-grade product shots without a £5k camera kit.
BUILD A portfolio
A portfolio that books clients rather than collects dust. What to show, how to caption, how to organise — and how to keep building it even when commissions are quiet.
MASTER instagram
Not viral content — conversion content. Story arcs, posting cadence, captions that close DMs, and the specific format that turns curious followers into paying clients.
CLOSE THE commission
Client communication from first DM to final delivery. Quoting, deposits, contracts, timelines, expectations. The professional process that protects you and earns repeat business.
SCALE without burnout
From hobby to side income to full business. When to hire, what to outsource, how to raise prices without losing clients, and the quiet maths of going full-time.
SIX MODULES.
twenty HOURS.
Watch in order, jump around, or replay. The first module is free to preview before you enrol.
The single biggest reason new jewellers go broke: pricing on instinct. This module teaches the cost-plus-margin formula used by Glider Jewels, with a working calculator template and category-by-category breakdowns for grillz, rings, pendants, and chains.
- Why most jewellers price wrong (and how to avoid it)
- Materials, labour, overhead — building your true cost
- The margin conversation: 30%, 50%, or 100%?
- Pricing for grillz vs. rings vs. chains
- Handling the "can you do it cheaper?" question
You don't need a £5,000 camera kit. You need the right setup. Full walkthrough of the iPhone-based studio that Glider Jewels uses for daily content, plus when (and why) to upgrade to a proper camera.
- The iPhone setup — lights, background, distance
- Lighting principles: hard, soft, and reflected
- Backgrounds, props, and what to avoid
- Editing presets — Lightroom mobile workflow
- When to invest in real camera equipment
A portfolio is a silent salesperson. This module covers what to put in it, how to organise it, and how to keep building it during quiet periods. Includes web-portfolio templates and a "starter pack" approach for newer makers.
- What buyers actually want to see
- The "starter portfolio" when you've made 5 pieces
- Organising for Instagram, web, and PDFs
Forget viral. Conversion content is what sells jewellery. The exact post types, story arcs, and caption formulas Glider Jewels uses to convert followers into commissions. Includes a 30-day content calendar template.
- The four post types every jeweller needs
- Captions that close — formulas and examples
- Stories: the unsung conversion engine
- Hashtag strategy and the algorithm in 2026
- Building a 30-day content calendar
From first DM to final delivery. Scripts for quoting, scope-creep, deposit conversations, timeline pressure, and post-delivery follow-up. Includes a complete deposit invoice template and a bespoke commission contract.
- Responding to inquiries (the first message matters)
- Quoting professionally — what to include
- Deposits, contracts, and the legal basics
- Managing timeline expectations
- Delivery, follow-up, and asking for referrals
When to hire, what to outsource, how to raise prices, and the quiet maths of going full-time. Built around real numbers from Glider Jewels' own scaling journey.
- Hobby → side income → full-time: the milestones
- What to outsource first (and what to keep close)
- Raising prices without losing clients
- The numbers behind going full-time
BEYOND THE video.
Masterclass courses include commercial-grade resources you'll use long after the videos are done. Templates, contracts, and presets — all yours forever.
Pricing Calculator
Spreadsheet template — drop in materials, labour, overhead. Outputs your true cost and 3 margin tiers.
Bespoke Commission Contract
Editable contract template covering deposits, scope, timeline, and IP. Solicitor-reviewed, UK-specific.
Lightroom Presets
5 mobile presets calibrated for jewellery photography. One tap to a polished look.
30-Day Content Calendar
A month of post ideas, mapped to story arcs. Use it as-is or adapt for your brand.
DM & Quote Scripts
8 message templates — initial inquiry, quote follow-up, deposit ask, scope creep, more.
Mentorship Check-Ins
Three 30-min calls built into this Masterclass. Submit work, get feedback, ask anything.
PROOF, not promises.
I doubled my prices in week three and still booked the same number of commissions. The pricing module alone has paid for the whole Masterclass ten times over.
The Instagram module changed how I post completely. I went from 30 followers a month to 30 a week, and three of those have already become paying clients.
I'd been making jewellery for two years as a hobby. The contract template alone gave me the confidence to finally take on paid commissions without panicking.
THE BUSINESS
of JEWELLERY
PROOF YOU did the work.
Complete the Masterclass and you'll receive a signed certificate from The Grillz School — a tangible record that you've completed a Masterclass-tier course taught by a working London jeweller.
Use it on your portfolio. Frame it in your studio. Add it to LinkedIn. It's a quiet credibility marker — and a personal milestone you've earned.
TAUGHT BY the maker.
JOSEPH at Glider Jewels
Joseph runs Glider Jewels, a London-based bespoke jewellery house specialising in diamond grillz and custom commission work. His practice is profitable, full-time, and built on the exact systems taught in this Masterclass.
Unlike most "business of art" courses, this isn't theory from a coach who's never sold a piece. Every formula, contract, and script in this course comes from a working studio that has used them on real client commissions.
RIGHT FIT, or not.
Honest expectations — because at Masterclass pricing, the worst thing we can do is sell you a course you'll abandon.
YOU'LL love it.
- Have made jewellery and want to start making money from it
- Are already selling but undercharging or underbooking
- Run a side practice and want to go full-time within 12 months
- Are sick of generic "creative business" advice that doesn't apply to jewellery
- Want real templates and contracts — not just principles
PROBABLY not for you.
- Are a complete beginner who hasn't made any jewellery yet — start with Foundations
- Are looking for get-rich-quick tactics — this is sustainable practice, not hype
- Don't have 20 hours to commit over the next 2-3 months
- Already run a £500k+ jewellery business — much will be revision
- Want marketing courses in general — this is jewellery-specific
YOUR questions, ANSWERED.
THIS COURSE IS £1,295.
MASTER MEMBERSHIP IS £1,490 / year.
Master membership unlocks this Masterclass plus all 10 other courses — that's £8,375 of curriculum for less than the price of two Masterclasses. Plus quarterly mentorship and member rates on every workshop service.
TURN CRAFT into commerce.
20 hours of Masterclass video. 8+ commercial-grade templates. Lifetime access. 14-day full refund if it's not for you.